Blog
Comparisons, guides, tools, and reviews for AI answer visibility.
12 pieces on getting cited by ChatGPT, Claude, Perplexity, Grok, and Google AI Mode: what the terms mean, how each engine actually decides what to name, which tools track it, and how specific platforms in that category compare. Written to answer the question in the first sentence, not to bury it under a thousand words of preamble, because that is the same standard this whole site is trying to get other people’s pages held to.
Comparisons
Two terms, and where they actually stop meaning the same thing.
- GEO vs SEO: What Actually Changes When You Optimize for AI Answers Instead of Google RankingsGEO targets a sentence inside an AI-written answer. SEO targets a ranked link on a results page. Here's what that difference actually means for how you write and structure a page.
- AEO vs GEO: How Answer Engine Optimization Differs From Generative Engine OptimizationAEO and GEO get used interchangeably, but one traces back to featured snippets and voice answers, and the other to citations inside a model's generated paragraph. Here's where the line actually falls.
Guides
What the terms mean, and how to actually get named.
- What Is LLM SEO? A Plain-English Guide to Getting Cited by ChatGPT, Claude, and GeminiLLM SEO is shaping your site so ChatGPT, Claude, and Gemini are more likely to name you in an answer. Here's what actually moves that, with a real measured example.
- What Is AI Visibility? How to Measure and Improve Your Brand's Presence in AI AnswersAI visibility is how often an assistant names your brand when someone asks a buyer question in your category. Here's how it's different from a Google ranking, and how to check yours.
- What Is a GEO Score? How AI Visibility Scoring Actually WorksA GEO score is a single number meant to summarize how visible your brand is in AI answers. Here's what usually goes into one, and why the same brand can score differently in two tools.
- We Measured Whether Organic Traffic Predicts Getting Named by AI, Across Four Categories and Seventeen BrandsClickUp draws 325,467 monthly visits and gets named in as many AI answers as Microsoft, which draws 145 million. We measured seventeen brands across four categories to find out how much organic traffic actually predicts being cited. Raw data included.
- LLM Optimization: A Practical Guide to Getting Named in ChatGPT and Claude AnswersLLM optimization is the set of on-page and off-page changes that make a model more likely to name your brand in an answer. Here's what actually has leverage, and what doesn't.
- Top AI Search Engines: The Five Places Buyers Now Ask Before They Ask YouChatGPT, Claude, Perplexity, Grok, and Google AI Mode each pull from a different mix of sources when they answer a buyer's question. Here's what separates the five engines that matter right now.
Tools
What the tool category tracks, and how to tell one apart from another.
- Answer Engine Optimization Tools: What Each Category Actually TracksAnswer engine optimization tools range from citation trackers to prompt-level rank checkers. Here's what the category actually covers, and how to tell which kind you're looking at.
- Best AI Visibility Tools: How to Tell Which One Actually Measures CitationsThe AI visibility tool category spans everything from single-prompt checkers to full citation trackers across multiple engines. Here's what separates them, and what to check before picking one.
Reviews
Specific platforms, what they measure, and what's publicly known.
- Profound Review: What the AI Visibility Platform Actually TracksProfound is one of the names that comes up repeatedly in AI visibility tracking comparisons. Here's what it measures, and what's publicly known before you evaluate it.
- Peec AI Review: How a Smaller AI Visibility Tool Stacks UpPeec AI is a smaller name in AI visibility tracking that shows up in comparisons more often than its traffic alone would suggest. Here's what it does and how it's positioned.