Semrush Pricing: Plans & Costs for AI Search Visibility
Get the exact Semrush pricing for SEO and AI visibility tracking. See plans from Free to Enterprise, updated August 25, 2026.
What "Semrush" costs
Understanding the cost of Semrush is crucial for budgeting your SEO and AI visibility efforts. The pricing information below was captured directly from Semrush's official pricing page on 2026-08-25, found at https://www.semrush.com/prices/. Please note that pricing is subject to change, and it is always recommended to confirm the current figures on their website before making a purchase.
Semrush offers a tiered pricing structure to accommodate various user needs, from individual freelancers to large organizations.
- Free: This plan is available at USD 0 per month, billed monthly. It provides access to 1 demo project, 10 daily reports, and basic AI visibility features, making it a starting point for exploring the platform.
- SEO: Priced at USD 139 per month when billed monthly, or USD 117.33 per month when billed annually. This plan is tailored for freelancers and small businesses, offering capabilities for 5 websites, tracking up to 500 keywords daily, and access to basic SEO tools.
- Starter: This plan costs USD 199 per month when billed monthly, or USD 165.17 per month when billed annually. It is designed for small teams and includes everything in the SEO plan, plus AI search capabilities with 50 AI prompts tracked daily.
- Pro+: For growing teams, the Pro+ plan is available for USD 299 per month billed monthly, or USD 248.17 per month billed annually. It expands the capacity to 15 websites, tracking 1,500 keywords daily, and 100 AI prompts tracked daily.
- Advanced: This plan is suited for organizations requiring deeper insights and offers a significant increase in capacity. It is priced at USD 549 per month billed monthly, or USD 455.67 per month billed annually. Features include tracking for 40 websites, 5,000 keywords daily, and 200 AI prompts tracked daily.
- Enterprise: For complex, multi-brand organizations, Semrush offers an Enterprise solution. There is no flat monthly-billed price published for this tier. It includes custom pricing, unlimited projects, and dedicated account management to support extensive operational needs.
When evaluating Semrush pricing, consider the value provided by each tier in relation to your specific business requirements, website count, and keyword tracking volume. The annual billing option presents a notable cost saving for those committed to using the platform long-term.
What users and reviewers say about "Semrush"
User feedback on Semrush generally highlights its comprehensive feature set and the depth of data it provides. Many users appreciate the all-in-one nature of the platform, which consolidates various SEO and marketing tools into a single interface. The extensive keyword research capabilities, site audit features, and backlink analysis are frequently cited as strengths. The AI visibility tracking is also seen as a valuable addition for staying ahead in search engine results.
Positive reviews often mention the platform's user-friendliness, despite its complexity, and the actionable insights it offers. The ability to track competitor performance and identify new opportunities is a recurring theme in favorable reviews. Support resources, including extensive documentation and tutorials, are also often praised.
On the other hand, some users find the pricing to be on the higher side, particularly for smaller businesses or individual freelancers. While the Free and SEO plans offer entry points, scaling up to higher tiers can represent a significant investment. Occasional criticisms point to a learning curve associated with mastering all of Semrush's advanced functionalities. Some users also report occasional minor bugs or interface slowdowns, though these are generally not deal-breakers. The cost of add-ons or additional features not included in the base plans can also be a point of consideration for some.
Overall, the consensus is that Semrush is a powerful, professional-grade tool that delivers significant value for its cost, especially for those serious about improving their online visibility and search engine rankings. The AI visibility tracking features are increasingly being recognized as a key differentiator.
Is "Semrush" worth it
Semrush is a robust and feature-rich platform that can be a worthwhile investment for a wide range of users, depending on their specific needs and budget. For individuals and small teams focused on SEO and looking to gain an edge with AI visibility tracking, the SEO plan at USD 139/month billed monthly or USD 117.33/month billed annually offers a solid foundation. This plan is well-suited for freelancers and small businesses that need to manage up to 5 websites and track 500 keywords daily, providing essential tools for competitive analysis and performance monitoring.
For small teams that require AI search capabilities, the Starter plan at USD 199/month billed monthly or USD 165.17/month billed annually is a logical step up. It includes AI prompt tracking, making it valuable for those looking to leverage generative AI insights for their SEO strategy.
Growing teams and larger businesses with more extensive needs will find the Pro+ and Advanced plans to be highly beneficial. The Pro+ plan at USD 299/month billed monthly or USD 248.17/month billed annually offers increased capacity for websites and keywords, along with more AI prompts, catering to teams that are scaling their operations. The Advanced plan at USD 549/month billed monthly or USD 455.67/month billed annually is designed for organizations that require comprehensive data and deeper analytical capabilities, supporting up to 40 websites and 5,000 keywords daily.
The Enterprise plan is clearly positioned for large organizations with complex multi-brand structures and significant SEO demands. Its custom pricing model and dedicated support ensure that it can be tailored to meet the most demanding requirements.
In summary, Semrush is worth it for users who are serious about investing in their online presence and require a comprehensive suite of tools for SEO, content marketing, and competitive analysis, including the growing importance of AI visibility. The Free plan is a good starting point for familiarization. However, for very small budgets or very basic needs, the cost of the paid plans might be a barrier. The value proposition increases significantly as your needs for data, website management, and advanced features like AI tracking grow.